These are the three key steps to creativity, or at least, that’s what Kirby Ferguson’s (Everything is a Remix 2010-2012) has come up with during his career.
As someone working – at some level – on the fashion & footwear trendy industry, you may relate to his vision of “creativity” when it comes to product innovation.
Ferguson’s maxim of the basic elements of creativity — Copy, Transform, and Combine — distills the process that artists, engineers, programmers, musicians, and filmmakers throughout history have repeated in order to learn their craft and eventually produce new products.
Copy: No one starts out original. We cannot create anything new until we have a solid foundation of knowledge and understanding in our line of work. Copying is how we learn.
Transform: Taking an idea and creating variations. Major advances are usually not original ideas, but the breaking point in a long history of progress by many different individuals.
Combine: The most dramatic results happen when various ideas are combined together. By connecting ideas together, creative leaps can be made.
Dozens of shoe patterns, hundreds of materials, multiple configurable pieces, different shoe lasts and sole units… the potential for creativity is endless.